Since 1955 the Specialty Food Association presents and organizes the Fancy Food Show that takes place twice a year. Winter Fancy Food in San Francisco/Las Vegas in winter and Summer Fancy Food in New York in summer. The summer edition constitutes the main edition.
The gourmet/specialty/imported market sector meets at this fair. It is the most important event of the year for this sector. It is the place where they present themselves and look for news. Buyers are looking for the next new hit.
The United States continues to be Spain's first non-EU partner and the sixth globally (behind only France, Italy, Portugal, the United Kingdom and Germany). In the last ten years, Spanish exports to the US grew at an annual average of 8.6%.
The US market shows a specific and growing demand for the Spanish product and for the Spain brand, not only for traditional products but also for more innovative and specialized ones. By products, the ranking of the first five is led by the olive oil sector with 473 million, the wine sector with 319 million euros and the olive sector with 181 million.
The Cooperativa Olivarera Virgen de la Sierra de Cabra (Córdoba), aware of the importance of this expansion market for olive oil, attends this Fair as part of its marketing strategy, which this campaign has emphasized the international expantion. Not surprisingly, the packaging of its premium oils and gourmet range is translated into four languages: Spanish, English, French and German, as yet another example of the cooperative's ambitious plans.
With its extra virgin olive oils from the Monteoliva Oro Premium range and the new Gourmet Envero range, Monteoliva is launching into the US market.
The manager of the Cooperative, José Antonio López, has highlighted that with the new Monteoliva Oro Premium and the Gourmet Envero range, they are prepared and have more than enough quality to enter international markets. "In recent years, not only has the packaging been substantially improved, but also and especially the care in the field, by the farmers and directed by an agronomist engineer, but also the production and conservation in the oil mill", he highlighted. . "In this way, the recovery of autochthonous varieties has been a resounding success with more than 20 national and international quality awards, just in this campaign," says José Antonio López. "These awards represent an endorsement, visibility and prestige for Monteoliva and without a doubt a reward for a job well done among all, farmers and members, the workers of the cooperative and the Governing Council", declared the manager of Monteoliva.
In addition, the manager has especially highlighted the support of the Córdoba Chamber of Commerce and Extenda, the Andalusian Public Company for Foreign Promotion that the Cooperative has relied on for its internationalization plans. Monteoliva is the brand under which the Virgen de la Sierra de Cabra Olive Oil Cooperative markets its extra virgin olive oils. An increasingly widespread brand with great projection.